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Musings

Behind a Mother's Day Card

There isn't a person on earth that doesn't flock to buy the perfect Mother's Day card this time of year and it is precisely for that reason that I've been printing diligently this week.

Mother's Day cards tend to fly off shelves and staying ahead of the orders can get quite tricky. As I was printing the cards I decided to shoot a little video and snap some shots of the printing in action so you can see how much care and attention goes into each and every one of these cards.

Letterpressing Mother's Day Cards 

The card I decided to follow is an old favorite. No matter how many years go by, this is always a popular design and for good reason. When I designed it, I wasn't that far along into learning letterpress and I wasn't aware how incredibly ridiculous I was for designing a four color card.

This card takes a LONG TIME TO PRINT!

Four colors on the press means each time I switch a color I have to clean up the entire press. Clean plates, the base, rollers and the inking plate. 

Still, letterpress on its own is beautiful and a four color card is even more amazing because they are rare. So, even though it is ridiculous, I love printing cards with a lot of colors, specially for Mother's Day, because let's face it, our moms totally deserve it!

Here's a short video of me printing the third color on a few of these cards. I hope you find it interesting.

So that's a small glimpse at what this process is like and below is a close up of the third color on the card where you get a good look at the impression on the paper!

Third color on a letterpress Mother's Day card

I will be printing the fourth color today and finishing the cards up along with a few other reprints that are waiting to go out to beautiful mother's all over.

If you'd like to get your mom one of these special Mother's Day Cards or any other greeting card just follow this link and use this coupon code when you check out to get 15% OFF: MOMCARD16

This code is good on all greeting cards until this Friday, April 29th.

Don't forget to follow along on Instagram if you want to see the final color on this card and of course, don't forget to have a look at some of the other colorful cards in the shop like the ones below.

Making An Illustrated Mother's Day Card

So a lot of stuff is going on around here. I've been fully immersed in B-School (and loving it!) so there's a lot of changes and plans going on behind the scenes. If that's not enough, there are a lot of weddings going on in my family too and many people that want two cute little boys to be part of their wedding party. This year, my brother's wedding fell right on top of one my busiest times of year. 

Instead of trying to design a couple of new Mother's Day cards, I decided to concentrate on one extra special design. I knew I wanted an illustrated design and I wanted it to be 4 colors, which takes a lot longer to print. I'm very happy with the result and I'm happy that I didn't put a lot of pressure on myself to do more than I have time for right now.

Here's a look at the sketch I started working from.

I originally wanted DAY to be in a dark circle and have the text knocked out, but I quickly realized it wasn't balanced. So I scrapped that idea, only to then realize I also didn't like the way I had sketched out HAPPY and DAY. So I redid that text as well, but this time, in the computer, hence, no HAPPY DAY in this cleaned up version.

I also knew I wanted the card to have a sketched feel, so I didn't clean it up too carefully.

I wanted my line to show a little more than I usually allow, I found it charming.

Here's the final version which I colored dark green after much back and forth about my palette.

I wanted it to have sort of a watercolory (yes I just made up a word) feel so I colored the rest of the card with a much thicker brush so that the color spilled out in places but would be framed by the final dark green color printed at the end.

 

Here's a couple of photos I took as I worked from my Instagram feed.

Mixing a peach for the second set of flowers. Notice the mess that is my desk when I work.

It's so exciting to see the card on press, unfinished. I get really excited about how it's all going to come together and so happy when things work out the way I planned, because as you can see, there's A LOT of planning that goes into one card.

Of course, there are many, many mess ups, but that's all part of the process... right?

This is the final photo I took for my shop. Aren't those little flowers JUST perfect for the photo? Little victories I say. :)

Have a wonderful week!